Moore farm services have been using Specnet's Search Engine Optimization package since October 2010 on a month by month basis and have kept coming back due to the phenomenal results Specnet has managed to achieve for their website in a relatively short amount of time.

In this short time we have managed to accumulate a massive 63 page 1 listings of which over 80% are position 1, and some even hold position 1, 2 and 3 for the same key term.

The image below shows you the position we have managed to achieve which contains the first 3 search engine results as links to Moore Farm Services.

So how does Specnet achieve these results for the Moore Farm Services Website?

Well the answer is simple and can be split into 3 areas.

  1. Business understanding
  2. Ethical Search Engine optimization
  3. High quality traffic over low quality traffic

  1. Business understanding:

    Specnet will openly admit we have absolutely no understanding of Agricultural contracting services, or even where to start in a wetland construction project our client on the other hand does, it is what they do day in day out after all. So each month we work very closely with our clients to make sure that any text amendments are 100% correct for their business but that the text amendments are also optimised for the search engines. Sometimes this can over run in to the following month to make sure the client is 100% happy with the changes and that the changes will make a positive impact in the search results.

    If this happens we will concentrate on adding multiple key terms in the month to compensate because at the end of the day Specnet understand that the website has to match the clients off line efforts at marketing and that work can rightly get in the way, so we don’t rush the client to confirm changes they are not happy with.

    As a result the text amendments that get added always tend to be the perfect balance between what the client and what the search engines both want.

  2. Ethical Search Engine optimization:

    Specnet are committed to ethical search engine optimization practises, but what does this mean to you, or our clients such as Moore Farms Services?
    Well there are two ways a SEO company can work to get you better results, ethically by working with the search engines and unethically by cheating the system. The ethical SEO way takes longer but will always bring better long term results for you, the client, even after we have parted ways.

    A lot of Search Engine Optimisation companies will say they can get you X amount of results in X amount of weeks and the way a lot of these SEO companies achieve this is by cheating the system and ranking over other websites unfairly.

    These companies will often take your money get you the search engine results and when you part ways, 1 or maybe 2 months later, the search engines realise what the unethical company did and you lose all your search engine positions as a result as your website is penalized for cheating.

    Specnet work via the ethical Search Engine Optimization route, in other words with the search engines and over time our clients websites gain a ranking factor known as trust as a result. This factor is one of the most powerful ranking factors a search engine can bestow on your website and if they trust your website they will rank it more favourably over websites that have little or no trust. I mean it makes perfect sense.

    Would you trust a mechanic to work on your car if you know they have a bad reputation and cut corners?
    Or do you go to the garage that offers you free advice and all ways brings excellent workmanship every time they work on your vehicle?
    It's the same principle.

    As a result over time this can even help to bring terms that Specnet hasn’t even worked directly on to the top of the results as the search engines have more faith in your website meaning even more results for you.

  3. High quality traffic over low quality traffic:

    Specnet understands the difference between getting high quality traffic over low quality traffic to your website. What we mean by this is not just people who are interested in your services but services that you as a business can provide to them. We accomplish this by working closely with the client, at the end of the day you know your business more than we ever will, and we know what people are searching for and as a result the two factors come together nicely.

    With Moore Farm Services again we took this approach and we worked in line with their SEO guidelines. We established these SEO guidelines by talking with our client and understanding that getting them traffic and contacts from Scotland who were interested in wetland construction services for example would be of no use to Moore Farm Services what so ever due to the location. Moore Farm Services were more interested in traffic from the Midlands and Leicestershire due to the construction services they provide and thus asked us to focus on these areas, which is what we did. This way we made sure that the traffic we aimed to get them was tailored for their business.

A few of the massive list of keyterms we have helped Moore Farm Services to rank for in the last year are:

  1. Combine Harvesting in the Midlands
  2. Combine Harvesting Services in the Midlands
  3. Sub Soiling Contractors in Leicestershire
  4. Deep Bed Cubicle Sand

    5. If you are interested in your website achieving the best it can then contact Specnet about our Search Engine Optimization services today, and we will work closely with you to achieve phenomenal results like Moore Farm Services and many, many others.