Twitter can work for your company if you know how to tweet.

It is important to tweet smartly to generate an interested community around you, build up a following and show you are human don't just pimp your wears.  Below are some suggestions on how to tweet smartly;

  1. Don't toot your own horn too much.
  2. Share the human side of your company. Bothering to tweet shows an understanding and belief of social media and the value of human connection.
  3. When you talk about things, make it useful, give advice, point to blogs and pictures.
  4. Tweet about other peoples stuff.
  5. Follow interesting people, see who they follows and who follows them and share common interests.
  6. ASK questions. Twitter is a great forum to get others opinions
  7. If possible each company should have more than one twitterer to add variety to your tweets.
  8. DON'T spend all day twittering, time manage effeciently.  Using your twitter time productively, don't waste time not doing your own business.
  9. If you do tweet do it regularly and often.  Once every now and again will not engage followers.  If possible tweet more than once a week, best to tweet once a day.
  10. DON'T tweet too often as followers will tune out to what you have to say, if you are tweeting daily keep it to a minimum and don't get boring.

Make it interesting and informative, don't bore and certainly don't bother telling the world you're on a coffee break.

Other Twitter related posts