How many website our out there on the internet?  Is it at all possible for your website to stand out above the rest?  The answer is YES with a bit of effort and commitment.

Put quite simply yes it does if you are consistent and keep at it.  It is every website owners responsibility to put some time and effort into their website to ensure that it can provide a return to pay for itself and generate sales and profit. In other words;

  • Do nothing for your website and get nothing back
  • Do something for your website and get something back
  • Do alot consistently make your website important to your company and then revel in the return you receive.

What can you do to help your website?

The key is company promotion.  We all know Tesco's and Google, so ask yourself this - "at what point do they no longer need to market and advertise to their customers because they are so well known?". The answer is never.

In order to stay on top of their game particularly on the internet they need to keep plugging away and constantly keep customers up to date with the products and services they offer and one of the main ways they do this is via their website. In fact it is so important to them they have dedicated teams of people promoting their website in all areas of the internet.

What are you doing for your website? Anything?

Things you can do to promote your website include;

  • SEM - search engine marketing.  PPC campaign in Google, Yahoo, Bing, Facebook.  Plan these carefully to get the most out of your money, don't simply gamble or get caught up in a bidding war.
  • SEO - search engine optimisation. Ensure the coding of your website is attractive to the search engine robots and spiders, provide them with the right information to rank your website properly.
  • Use Twitter - be to the point
  • Use Facebook - be interesting and informative
  • Use YouTube - provide video content that is entertaining and useful
  • Use Linkedin - great for business to business introductions.

Be creative in all these areas to gain followers, friends and interest.  But more importantly be consistent.  Don't do it once it's not enough, do it regularly, once a week but even better once a day.

At Specnet we know it works as we've done it.  Thanks to some very enthusiastic clients Cheap Work Boots, PSA Solutions, Fosseway Tapes and Fixings we have been able to put into practice all our rants, raves and more importantly knowledge about SEO, SEM and social media networking.  By getting full managerial control of these web sites we have been able to put into practice all our web site services as a bundle and make these web sites work.

In Februray 2011 the Cheap Work Boots website had been live for 4 months and had not made a sale.  Why?  simple the website had been put live and left alone.

When we took control of this websites marketing in February we put in place a strategy to make the website work and be productive.  Our strategy is simple and we make use of all the internet tools available to us, many are mentioned above.  Best of all our strategy is guaranteed to work because we stick to it and do it daily.  As of today 10th March 2011 (a period of six weeks)Cheap Work Boots has 40 first page rankings on Google and has sold 40 boots a figure that is rising daily.

If your company has a good website all you need to do to finish it off and make it work is a good internet marketing plan. Specnet can help provide that for you and take over all the hassle and time consuming day to day tasks, so if this is something you are interested in contact us today.