Latest Web Site Related News and Developments...

Well the answer is simple, yes and it is in the process of penalizing more websites that exist, or Google believes exist, purely to push web adverts on their websites.

The head of Google's web spam team announced at the PubCon conference in Las Vegas on November 7^th, 2011 that Google was testing improved algorithms that will determine how much of your content is available above the fold, before you have to scroll, on a web page to your web site visitors. Websites that have lots of ads that obscure the content of the page where warned they may see penalties applied to their website as a result.

Have you ever seen a map with in a web page and thought I would really like a map of my company or events location on my website?

Well in this article we will explain more about your options about how to get, or embed, a map of your company or companies to show in your web pages and the benefits they can bring to your website along with which mapping services are avaliable to you to accomplish this.

Facebook is a social media website where people can follow you, you can post messages add pictures and promote your business and your self to your freinds and customers. It allows your business to constantly interact with your customers keeping them loyal to your company and allowing them to see where you are, what you are up to, your latest features, products, news and offers.

In December 2010 I made the bold decision to join a business networking group.  The one I chose was the Women In Business Leicester North group, read on to find out more about the group.

November 2010 saw me take part in my 1^st ever networking event.  As a backroom girl this was a daunting experience that I continually questioned the validity of.

YouTube is here to stay and companies are now being creative in its use to reach many new clients.  Is this a medium your company can make use of?

If your internet service provider (ISP) is BT then you may be experiencing problems sending emails out through MS Outlook using your own domain name.  If this is the case then read on for a solution.

Facebook Uses

What do community members of Facebook do on the site.  What does Facebook have to offer?  Here is a list of activities and pursuits that members can partake in on Facebook;

What is Facebook

Facebook is a social networking website.  By definition it is more than just social networking, it is an online community. A place where people can meet and interact; swap videos, photo's and information.  A place to connect with friends, family, fellow students, fellow hobbyists and coworkers.

Specnet have a number of search engine optimisation packages that will ensure that we are working on a monthly basis to improve your rankings within the top search engines natural listings area.

Would you like your website to work harder for you in these challenging times?

Would you like to get more visitors to your website so it can weave its magic?

By being active with your search engine optimisation and search engine marketing you can ensure that your website is being more productive 24/7 and attracting more visitors than ever before.

View what are QR Codes as a Video Blog

QR Codes, or Quick Response codes, are funny little square 2D barcodes which look a bit like modern art, but in fact they contain information for your company such as your company, or companies contact addresses, like web address, phone number and key person to contact. QR Codes are free to produce and can be read by mobile phones via a free QR Code barcode reader application - and it's not JUST for IPhones.

QR Codes can then be printed off and attached to off line advertising or installed on your company website, this way your customers or potential customers can just scan the barcode into their mobile phone and have all of your company or companies contact information stored for later.

Yes I know this could be considered lazy, but it is a very convenient way to get your company information sent straight to busy clients who are always on the go, some restaurants are using it to provide you with their menu information, now I can certainly see the advantage of this.

The details below followed on from a conversation I had with an existing client, I felt that the details would be of interest to a wider audience, so please read on......

As discussed, you have a number of options for moving your website forward and the ones we discussed were as follows;

The search engine prominence of your website, is an important area and it’s vital you get it checked – improvement of a websites’ search engine prominence is not easy, cheap or a quick task I’m afraid, but it is an area in which we spend a lot of time. You have two options; 1-Google paid listings (SEM) and 2-natural search listings (SEO). The first option is instantaneous but you must pay EVERYTIME someone clicks on your advert, the second option takes a minimum of 3 months, but then you don’t pay no matter how many people click on your website. Paid ads can work particularly well if you have a niche market, if not set your budget at a reasonable level, at least £100/mth and regardless of how much you plan to spend it is essential that someone monitors the campaign at least once a week.

An old scam is rearing its ugly head again, Protect Your Brand, another company is looking to trademark your company name, don’t dismiss this one as “it’ll never happen to me”, as it can come across as very legitimate and quite scary.

I have seen it in a number of different forms, as an email, a letter or a phone call, the latter is particularly underhanded, the caller, let’s call him Fred, gives a story that they have been contacted by an individual who wishes to buy virtually all the domain names that you don’t own, but which have your domain name in them, e.g. Specnet.com, Specnet.net, Specnet.me, Specnet.co etc, but Fred really doesn’t want to sell to this other guy as he was very rude, and when Fred asked him what he planned to do with these domain names he told him to “mind his own business”!

The .co domain names have now moved into general release phase so you may be able to get yours at a lower price, but what should you buy, why and what will you do with it? There are a host of domain name extensions available; .co.uk, .com, .net, .uk.com, .me etc., my advice is to source your domain names in this order.

• Buy the .co.uk or .com, these are the most popular so should always be your first choice.
• Avoid hyphens "-" if at all possible, just because a lot of people aren’t even sure which ones are hyphens.
• Keep your domain name short, don't forget you'll have to give out your email address and a long domain name means a REALLY long email address!
• Write a list of preferred domain names and order the list, then you can look to source them in that order
• Purchase a keyword rich domain name e.g. "mensclothes.co.uk" or "ladiesshoesonline.com"

The internet is HUGE and ecommerce is a PHENOMENON that just won’t stop growing!

Have you ever considered?

• What your target market uses the internet for?
• What your target market looks for in a website?

Today’s consumer is savvy and has the ability to use the internet for many things such as;

• Price comparison, finding the product or service they want at the best price from their armchair.
• Problem solving, finding a solution to an existing problem in the comfort of their own home.
• Buying online, getting their retail therapy without any of the exhausting leg work.

If you’re not high on Google – you’re nowhere.

Businesses who want to make the most of their website need to be looking at search engine optimisation relentlessly to ensure the information stored by Google is relevant to what their customers are looking for. Business website owners need to get savvy about their website, their customers and Google.  To ensure good ranking with Google, it important that all 3 marry up. By being internet savvy business website owners will;

A realistic approach to getting page 1 ranking with Google search engine...

Once you have the perfect web site how do you drive traffic to it? How do you stop your web site from being that invisible shop front nobody ever visits? How do you make your website work for you?

The answer is simple - Search Engine Optimisation for Google.

Do you understand how competitive your market is and how intense your competition is?

Do you understand how the world wide web works?

If the answer is no then you need professional help from Specnet to develop an effective Search Engine Optimisation Strategy. A successful strategy will keep you on top of your game, keeping your website up to date with the latest requirements of Google and ahead of your competitors.

Using completely legitimate techniques search engine optimisation techniques, Specnet have created a procedure that optimistes your html code and will get your website on to page 1 of Google – in the natural listings.

This has massive advantages over PPC and sponsored link ads with Google, as once in the natural listings you website link will remain there for a number of months, 24/ 7 and Google will not bill you each time your link is clicked on.

Should video be present on your website?

Demand for video is on the rise and is set to consume the world wide web. Businesses looking to stay ahead of the game and maintain good ranking are strongly advised to look at adding video to their website. Google is rumored to be working on new algorithms that will be able to interpret the content of online video's and use the information to rank your website.

So if you have a good ranking and want to stay ahead of your market then get video. As those who have it will find their Google rankings sore when their new algorithm is introduced. But remember not all video is great and can do your website halm so if you do add video to your website then make sure it is good relevant video. It will be as important as your text to get right and ensure the relevance promotes your key phrases.