Latest Web Site Related News and Developments...

It's safe to say that Google Product Search is becoming more popular. A measurement of growth extending through November 2008 has the service putting its rivals to shame.

Google Product Search had 11.8 million unique visitors in November 2008. That's up a MASSIVE 786% from the same period November 2007 last year. This is the biggest one-year increase to date of any online comparison shopping service.

Websites are here to stay and every business should have an online presence. There are plenty of things your business can do with a website: advertise your services, sell products online, communicate with existing customers and gather sales leads.

It’s worth creating a website even if it is only 3 pages, just so something meaningful appears when a prospective customer types your company name into Google.

In order for Google to provide the best search results to its viewers they are constantly updating their algorithm which they use to rank the web sites stored on their database. The aim to ensure that the best results are given for any keyphrase used in the Google search box.

This year alone Googles algorithm has been changed 450 times, and it now takes into account 200 factors when looking at a web site and how it should be ranked.

Search engine marketing (SEM) the buzz phrase of this decade. The thing any web site owner can’t do without. The thing that will make the difference to your web site getting visitors.

Once you have the perfect web site how do you drive traffic to it? How do you stop your web site from being that invisible shop front down the back of some dingy alley way?

You have successfully published your web site and it is viewable to the whole world. Now it’s up to you to direct traffic to it to ensure that it works hard for you in return. Once your web site has been published you must do everything you can to let people know it exists and direct them to it.

Web design does not need to be complicated or clever. Your web site does not need to have the latest bells and whistles to get it’s message across. The most successful websites are simple, straight forward and easy to use. Take Google for example, an extremely popular website but extremely simple and pretty much idiot proof to use...

There’s a saying a business, “there’s no such thing as standing still – you’re either moving forward or moving backwards” well you should be please to hear that Specnet are moving forwards. There’s another saying “there’s a difference between working IN the business and working ON the business” – due to time constraints and perhaps our inability to manage time to perfection it’s often difficult to find the time to work ON the business, which basically means guiding it forward, but somehow over the last couple of months we’ve found the time to completely revamp our own web site – take a look it looks brilliant, if I do say so myself!!