Latest Web Site Related News and Developments...

Well the answer is simple, yes and it is in the process of penalizing more websites that exist, or Google believes exist, purely to push web adverts on their websites.

The head of Google's web spam team announced at the PubCon conference in Las Vegas on November 7^th, 2011 that Google was testing improved algorithms that will determine how much of your content is available above the fold, before you have to scroll, on a web page to your web site visitors. Websites that have lots of ads that obscure the content of the page where warned they may see penalties applied to their website as a result.

Twitter is a social media website where you can leave a short status, or Tweet which is 140 characters long. Other twitters can then follow you and read yout tweets, and you can follow other people and read theirs.

Twitter is great for business to stay in contact with their customers, as you can send a small message about your lastest product, special promotion, where you will be, or what events you will be attending.

Facebook is a social media website where people can follow you, you can post messages add pictures and promote your business and your self to your freinds and customers. It allows your business to constantly interact with your customers keeping them loyal to your company and allowing them to see where you are, what you are up to, your latest features, products, news and offers.

Beexquisite are one of our relatively new clients who came to us as they felt their website was underperforming and could do with a significant boost of dedicated and relevant traffic to their website. We sat down with the owners and identified some key areas where their website could be improved and optimized.

It was decided to add more pages about each one of the treatments they offer and improve the text and links on the website, to not only bring better search results but to bring more sales by making their pricing and treatment information easier to find.

Moore farm services have been using Specnet's Search Engine Optimization package since October 2010 on a month by month basis and have kept coming back due to the phenomenal results Specnet has managed to achieve for their website in a relatively short amount of time.

In this short time we have managed to accumulate a massive 63 page 1 listings of which over 80% are position 1, and some even hold position 1, 2 and 3 for the same key term.

How many website our out there on the internet?  Is it at all possible for your website to stand out above the rest?  The answer is YES with a bit of effort and commitment.

Have you ever wondered what search engine optimisation is and why you need it?  Then read this blog for an insight into seo.

This is an appeal against website neglect.  All to often I hear businesses express - "Our company website doesn't work for me!"  - It's important that we put a stop to this to ensure that every website is a successful website.

View what are QR Codes as a Video Blog

QR Codes, or Quick Response codes, are funny little square 2D barcodes which look a bit like modern art, but in fact they contain information for your company such as your company, or companies contact addresses, like web address, phone number and key person to contact. QR Codes are free to produce and can be read by mobile phones via a free QR Code barcode reader application - and it's not JUST for IPhones.

QR Codes can then be printed off and attached to off line advertising or installed on your company website, this way your customers or potential customers can just scan the barcode into their mobile phone and have all of your company or companies contact information stored for later.

Yes I know this could be considered lazy, but it is a very convenient way to get your company information sent straight to busy clients who are always on the go, some restaurants are using it to provide you with their menu information, now I can certainly see the advantage of this.

The details below followed on from a conversation I had with an existing client, I felt that the details would be of interest to a wider audience, so please read on......

As discussed, you have a number of options for moving your website forward and the ones we discussed were as follows;

If you’re not high on Google – you’re nowhere.

Businesses who want to make the most of their website need to be looking at search engine optimisation relentlessly to ensure the information stored by Google is relevant to what their customers are looking for. Business website owners need to get savvy about their website, their customers and Google.  To ensure good ranking with Google, it important that all 3 marry up. By being internet savvy business website owners will;

A realistic approach to getting page 1 ranking with Google search engine...

Once you have the perfect web site how do you drive traffic to it? How do you stop your web site from being that invisible shop front nobody ever visits? How do you make your website work for you?

The answer is simple - Search Engine Optimisation for Google.

Do you understand how competitive your market is and how intense your competition is?

Do you understand how the world wide web works?

If the answer is no then you need professional help from Specnet to develop an effective Search Engine Optimisation Strategy. A successful strategy will keep you on top of your game, keeping your website up to date with the latest requirements of Google and ahead of your competitors.

Using completely legitimate techniques search engine optimisation techniques, Specnet have created a procedure that optimistes your html code and will get your website on to page 1 of Google – in the natural listings.

This has massive advantages over PPC and sponsored link ads with Google, as once in the natural listings you website link will remain there for a number of months, 24/ 7 and Google will not bill you each time your link is clicked on.

Should video be present on your website?

Demand for video is on the rise and is set to consume the world wide web. Businesses looking to stay ahead of the game and maintain good ranking are strongly advised to look at adding video to their website. Google is rumored to be working on new algorithms that will be able to interpret the content of online video's and use the information to rank your website.

So if you have a good ranking and want to stay ahead of your market then get video. As those who have it will find their Google rankings sore when their new algorithm is introduced. But remember not all video is great and can do your website halm so if you do add video to your website then make sure it is good relevant video. It will be as important as your text to get right and ensure the relevance promotes your key phrases.

It's safe to say that Google Product Search is becoming more popular. A measurement of growth extending through November 2008 has the service putting its rivals to shame.

Google Product Search had 11.8 million unique visitors in November 2008. That's up a MASSIVE 786% from the same period November 2007 last year. This is the biggest one-year increase to date of any online comparison shopping service.

What is a Search Engine?

A search engine is a product that numerous organisations have set up as a huge directory to all the websites available across the World Wide Web. Such search engines are Google, MSN, AOL NetFind, Yahoo, and many many more.

These search engines are huge databases that hold basic information about web sites. Details such as the websites domain name, keywords and a description about the site.

Search engine marketing (SEM) the buzz phrase of this decade. The thing any web site owner can’t do without. The thing that will make the difference to your web site getting visitors.

Once you have the perfect web site how do you drive traffic to it? How do you stop your web site from being that invisible shop front down the back of some dingy alley way?

You have successfully published your web site and it is viewable to the whole world. Now it’s up to you to direct traffic to it to ensure that it works hard for you in return. Once your web site has been published you must do everything you can to let people know it exists and direct them to it.