Latest Web Site Related News and Developments...

Well the answer is simple, yes and it is in the process of penalizing more websites that exist, or Google believes exist, purely to push web adverts on their websites.

The head of Google's web spam team announced at the PubCon conference in Las Vegas on November 7^th, 2011 that Google was testing improved algorithms that will determine how much of your content is available above the fold, before you have to scroll, on a web page to your web site visitors. Websites that have lots of ads that obscure the content of the page where warned they may see penalties applied to their website as a result.

Beexquisite are one of our relatively new clients who came to us as they felt their website was underperforming and could do with a significant boost of dedicated and relevant traffic to their website. We sat down with the owners and identified some key areas where their website could be improved and optimized.

It was decided to add more pages about each one of the treatments they offer and improve the text and links on the website, to not only bring better search results but to bring more sales by making their pricing and treatment information easier to find.

Moore farm services have been using Specnet's Search Engine Optimization package since October 2010 on a month by month basis and have kept coming back due to the phenomenal results Specnet has managed to achieve for their website in a relatively short amount of time.

In this short time we have managed to accumulate a massive 63 page 1 listings of which over 80% are position 1, and some even hold position 1, 2 and 3 for the same key term.

What is Google's Panda update?

Google, like the other Search Engines have special, unique algorithms that they have created and which determine where your website will be placed in their search result pages. From time to time the search engines will release major updates to these algorithms that can either positively or negatively affect your websites results, and that is what Google has done with the latest update, Panda.

Over 10% of websites have been affected by the Panda update worldwide so far so it is something all website owners should be aware of and how to work with it and not unknowingly against it. The Panda update is also one of the first updates by Google to its algorithm to be a staggered update, due to the intensity of the changes that Google is putting in place, these are still going on and may do for some time to come as Google rolls out the changes gradually. The last update to Panda , Panda 2.5, was released on February 24^th, April 11^th, May 9^th, June 18^th, July 22^nd, September 28^th, October 9^th, October 15^th, October 19^th, November 18^th 2011 just to show you how recent the last Google Panda update was.

This 60 seconds shows how successful the search engine optimization experiment for the Women In Business Leicester North Networking group was during May 2011.

This 60 second presentation was written for the Women In Business Leicester North group to demonstrate how powerful SEO can be.

How many website our out there on the internet?  Is it at all possible for your website to stand out above the rest?  The answer is YES with a bit of effort and commitment.

Have you ever wondered what search engine optimisation is and why you need it?  Then read this blog for an insight into seo.

Specnet have a number of search engine optimisation packages that will ensure that we are working on a monthly basis to improve your rankings within the top search engines natural listings area.

Would you like your website to work harder for you in these challenging times?

Would you like to get more visitors to your website so it can weave its magic?

By being active with your search engine optimisation and search engine marketing you can ensure that your website is being more productive 24/7 and attracting more visitors than ever before.

The details below followed on from a conversation I had with an existing client, I felt that the details would be of interest to a wider audience, so please read on......

As discussed, you have a number of options for moving your website forward and the ones we discussed were as follows;

The search engine prominence of your website, is an important area and it’s vital you get it checked – improvement of a websites’ search engine prominence is not easy, cheap or a quick task I’m afraid, but it is an area in which we spend a lot of time. You have two options; 1-Google paid listings (SEM) and 2-natural search listings (SEO). The first option is instantaneous but you must pay EVERYTIME someone clicks on your advert, the second option takes a minimum of 3 months, but then you don’t pay no matter how many people click on your website. Paid ads can work particularly well if you have a niche market, if not set your budget at a reasonable level, at least £100/mth and regardless of how much you plan to spend it is essential that someone monitors the campaign at least once a week.

If you’re not high on Google – you’re nowhere.

Businesses who want to make the most of their website need to be looking at search engine optimisation relentlessly to ensure the information stored by Google is relevant to what their customers are looking for. Business website owners need to get savvy about their website, their customers and Google.  To ensure good ranking with Google, it important that all 3 marry up. By being internet savvy business website owners will;

A realistic approach to getting page 1 ranking with Google search engine...

Once you have the perfect web site how do you drive traffic to it? How do you stop your web site from being that invisible shop front nobody ever visits? How do you make your website work for you?

The answer is simple - Search Engine Optimisation for Google.

Do you understand how competitive your market is and how intense your competition is?

Do you understand how the world wide web works?

If the answer is no then you need professional help from Specnet to develop an effective Search Engine Optimisation Strategy. A successful strategy will keep you on top of your game, keeping your website up to date with the latest requirements of Google and ahead of your competitors.

Recently Specnet started search engine optimization work for a company wishing to promote their video testimonials service via their website; The Video Testimonial Specialists With experienced search engine optimization techniques Specnet have now secured this websites position on page one of Google for the key phrases "video testimonial specialists", "video testimonial", "video testimonials", "website video testimonials" plus an additional 10 other important key phrases.

Using completely legitimate techniques search engine optimisation techniques, Specnet have created a procedure that optimistes your html code and will get your website on to page 1 of Google – in the natural listings.

This has massive advantages over PPC and sponsored link ads with Google, as once in the natural listings you website link will remain there for a number of months, 24/ 7 and Google will not bill you each time your link is clicked on.

Should video be present on your website?

Demand for video is on the rise and is set to consume the world wide web. Businesses looking to stay ahead of the game and maintain good ranking are strongly advised to look at adding video to their website. Google is rumored to be working on new algorithms that will be able to interpret the content of online video's and use the information to rank your website.

So if you have a good ranking and want to stay ahead of your market then get video. As those who have it will find their Google rankings sore when their new algorithm is introduced. But remember not all video is great and can do your website halm so if you do add video to your website then make sure it is good relevant video. It will be as important as your text to get right and ensure the relevance promotes your key phrases.

It's safe to say that Google Product Search is becoming more popular. A measurement of growth extending through November 2008 has the service putting its rivals to shame.

Google Product Search had 11.8 million unique visitors in November 2008. That's up a MASSIVE 786% from the same period November 2007 last year. This is the biggest one-year increase to date of any online comparison shopping service.