Latest Web Site Related News and Developments...

Well the answer is simple, yes and it is in the process of penalizing more websites that exist, or Google believes exist, purely to push web adverts on their websites.

The head of Google's web spam team announced at the PubCon conference in Las Vegas on November 7^th, 2011 that Google was testing improved algorithms that will determine how much of your content is available above the fold, before you have to scroll, on a web page to your web site visitors. Websites that have lots of ads that obscure the content of the page where warned they may see penalties applied to their website as a result.

What is Google's Panda update?

Google, like the other Search Engines have special, unique algorithms that they have created and which determine where your website will be placed in their search result pages. From time to time the search engines will release major updates to these algorithms that can either positively or negatively affect your websites results, and that is what Google has done with the latest update, Panda.

Over 10% of websites have been affected by the Panda update worldwide so far so it is something all website owners should be aware of and how to work with it and not unknowingly against it. The Panda update is also one of the first updates by Google to its algorithm to be a staggered update, due to the intensity of the changes that Google is putting in place, these are still going on and may do for some time to come as Google rolls out the changes gradually. The last update to Panda , Panda 2.5, was released on February 24^th, April 11^th, May 9^th, June 18^th, July 22^nd, September 28^th, October 9^th, October 15^th, October 19^th, November 18^th 2011 just to show you how recent the last Google Panda update was.

How many website our out there on the internet?  Is it at all possible for your website to stand out above the rest?  The answer is YES with a bit of effort and commitment.

Have you ever wondered what search engine optimisation is and why you need it?  Then read this blog for an insight into seo.

Specnet have a number of search engine optimisation packages that will ensure that we are working on a monthly basis to improve your rankings within the top search engines natural listings area.

Would you like your website to work harder for you in these challenging times?

Would you like to get more visitors to your website so it can weave its magic?

By being active with your search engine optimisation and search engine marketing you can ensure that your website is being more productive 24/7 and attracting more visitors than ever before.

View what are QR Codes as a Video Blog

QR Codes, or Quick Response codes, are funny little square 2D barcodes which look a bit like modern art, but in fact they contain information for your company such as your company, or companies contact addresses, like web address, phone number and key person to contact. QR Codes are free to produce and can be read by mobile phones via a free QR Code barcode reader application - and it's not JUST for IPhones.

QR Codes can then be printed off and attached to off line advertising or installed on your company website, this way your customers or potential customers can just scan the barcode into their mobile phone and have all of your company or companies contact information stored for later.

Yes I know this could be considered lazy, but it is a very convenient way to get your company information sent straight to busy clients who are always on the go, some restaurants are using it to provide you with their menu information, now I can certainly see the advantage of this.

The details below followed on from a conversation I had with an existing client, I felt that the details would be of interest to a wider audience, so please read on......

As discussed, you have a number of options for moving your website forward and the ones we discussed were as follows;

The search engine prominence of your website, is an important area and it’s vital you get it checked – improvement of a websites’ search engine prominence is not easy, cheap or a quick task I’m afraid, but it is an area in which we spend a lot of time. You have two options; 1-Google paid listings (SEM) and 2-natural search listings (SEO). The first option is instantaneous but you must pay EVERYTIME someone clicks on your advert, the second option takes a minimum of 3 months, but then you don’t pay no matter how many people click on your website. Paid ads can work particularly well if you have a niche market, if not set your budget at a reasonable level, at least £100/mth and regardless of how much you plan to spend it is essential that someone monitors the campaign at least once a week.

If you’re not high on Google – you’re nowhere.

Businesses who want to make the most of their website need to be looking at search engine optimisation relentlessly to ensure the information stored by Google is relevant to what their customers are looking for. Business website owners need to get savvy about their website, their customers and Google.  To ensure good ranking with Google, it important that all 3 marry up. By being internet savvy business website owners will;

A realistic approach to getting page 1 ranking with Google search engine...

Once you have the perfect web site how do you drive traffic to it? How do you stop your web site from being that invisible shop front nobody ever visits? How do you make your website work for you?

The answer is simple - Search Engine Optimisation for Google.

Do you understand how competitive your market is and how intense your competition is?

Do you understand how the world wide web works?

If the answer is no then you need professional help from Specnet to develop an effective Search Engine Optimisation Strategy. A successful strategy will keep you on top of your game, keeping your website up to date with the latest requirements of Google and ahead of your competitors.

Using completely legitimate techniques search engine optimisation techniques, Specnet have created a procedure that optimistes your html code and will get your website on to page 1 of Google – in the natural listings.

This has massive advantages over PPC and sponsored link ads with Google, as once in the natural listings you website link will remain there for a number of months, 24/ 7 and Google will not bill you each time your link is clicked on.

Should video be present on your website?

Demand for video is on the rise and is set to consume the world wide web. Businesses looking to stay ahead of the game and maintain good ranking are strongly advised to look at adding video to their website. Google is rumored to be working on new algorithms that will be able to interpret the content of online video's and use the information to rank your website.

So if you have a good ranking and want to stay ahead of your market then get video. As those who have it will find their Google rankings sore when their new algorithm is introduced. But remember not all video is great and can do your website halm so if you do add video to your website then make sure it is good relevant video. It will be as important as your text to get right and ensure the relevance promotes your key phrases.

In order for Google to provide the best search results to its viewers they are constantly updating their algorithm which they use to rank the web sites stored on their database. The aim to ensure that the best results are given for any keyphrase used in the Google search box.

This year alone Googles algorithm has been changed 450 times, and it now takes into account 200 factors when looking at a web site and how it should be ranked.