Latest Web Site Related News and Developments...

Yet another 60 second presentation under my belt at the WIBN Leicester North Group. November and already my 12^th month in the group, a whole year has past by already.

Earlier this year we blogged about how Google was shutting down 10 of its services, now Google is in the midst of it's spring clean and has added yet another 12 additional web services to that list of 10 closures earlier in the year. Some of these you may know already, while other Google services may be totally new.

The full list of new Google service closures includes: Google Bookmarks Lists, Google Friend Connect, Google Gears, Google Search Timeline, Google Wave, Google Knol, Google's Renewable Energy Cheaper than Coal initiative, Code Search, Jaiku, iGoogle's social features, University Research Program for Google Search and the Google labs website.

Well the answer is simple, yes and it is in the process of penalizing more websites that exist, or Google believes exist, purely to push web adverts on their websites.

The head of Google's web spam team announced at the PubCon conference in Las Vegas on November 7^th, 2011 that Google was testing improved algorithms that will determine how much of your content is available above the fold, before you have to scroll, on a web page to your web site visitors. Websites that have lots of ads that obscure the content of the page where warned they may see penalties applied to their website as a result.

Have you ever seen a map with in a web page and thought I would really like a map of my company or events location on my website?

Well in this article we will explain more about your options about how to get, or embed, a map of your company or companies to show in your web pages and the benefits they can bring to your website along with which mapping services are avaliable to you to accomplish this.

Twitter is a social media website where you can leave a short status, or Tweet which is 140 characters long. Other twitters can then follow you and read yout tweets, and you can follow other people and read theirs.

Twitter is great for business to stay in contact with their customers, as you can send a small message about your lastest product, special promotion, where you will be, or what events you will be attending.

Facebook is a social media website where people can follow you, you can post messages add pictures and promote your business and your self to your freinds and customers. It allows your business to constantly interact with your customers keeping them loyal to your company and allowing them to see where you are, what you are up to, your latest features, products, news and offers.

Most people are totally unaware that their static website, or even their content managed website for that, can have web applications (apps) placed in them to help expand their functionality and useability. These web apps can do everything to help keep your website up to date using a calender, entertaining your users by putting super Mario Brothers and other games in your web pages, to letting people read their horoscopes. All of these can be added by Specnet to your website for you.

Beexquisite are one of our relatively new clients who came to us as they felt their website was underperforming and could do with a significant boost of dedicated and relevant traffic to their website. We sat down with the owners and identified some key areas where their website could be improved and optimized.

It was decided to add more pages about each one of the treatments they offer and improve the text and links on the website, to not only bring better search results but to bring more sales by making their pricing and treatment information easier to find.

Over the next few months Google will be shutting down the following 10 services and the developers on these projects will be moved to other Google products. Some of these may be familiar others may not be. The Google services that are shutting down are: Google Aardvark, Google Desktop, Google Fast Flip, Google Maps API for Flash, Google Pack, Google Web Security, Google Image Labeler, Google Notebook, Google Sidewiki and Google Subscribed Links.

Moore farm services have been using Specnet's Search Engine Optimization package since October 2010 on a month by month basis and have kept coming back due to the phenomenal results Specnet has managed to achieve for their website in a relatively short amount of time.

In this short time we have managed to accumulate a massive 63 page 1 listings of which over 80% are position 1, and some even hold position 1, 2 and 3 for the same key term.

What are you doing with your website to make the most of the Christmas season?

What is Google's Panda update?

Google, like the other Search Engines have special, unique algorithms that they have created and which determine where your website will be placed in their search result pages. From time to time the search engines will release major updates to these algorithms that can either positively or negatively affect your websites results, and that is what Google has done with the latest update, Panda.

Over 10% of websites have been affected by the Panda update worldwide so far so it is something all website owners should be aware of and how to work with it and not unknowingly against it. The Panda update is also one of the first updates by Google to its algorithm to be a staggered update, due to the intensity of the changes that Google is putting in place, these are still going on and may do for some time to come as Google rolls out the changes gradually. The last update to Panda , Panda 2.5, was released on February 24^th, April 11^th, May 9^th, June 18^th, July 22^nd, September 28^th, October 9^th, October 15^th, October 19^th, November 18^th 2011 just to show you how recent the last Google Panda update was.

Getting to page one of Google can increase your customer foot fall and improve your sales

Is your website making the most of the Christmas season? This is your once a year opportunity to capitalise on the free flowing Christmas spirit.

It's been 6 months since joining the WIBN Leicester North group and my confidence is growing....

If your online shop is underperforming then we would really love to talk to you about generating more sales and making it work.

QR Code technology has been big in Japan for 10 years and we expect them to be big in the UK.

This 60 seconds shows how successful the search engine optimization experiment for the Women In Business Leicester North Networking group was during May 2011.

This 60 second presentation was written for the Women In Business Leicester North group to demonstrate how powerful SEO can be.

In December 2010 I made the bold decision to join a business networking group.  The one I chose was the Women In Business Leicester North group, read on to find out more about the group.